Andrey Lipattsev: Rethinking YouTube Ads With Contextual Intelligence and Creative Alignment
What the Code
In this episode of What the Code, we celebrate a significant milestone: the 20th anniversary of the first video uploaded to YouTube. Join me as I chat with Andrey, the new product manager for YouTube Ads, who shares insights into the evolution of content accessibility and the exciting innovations on the platform. We explore how advancements in AI are transforming the advertising landscape, enabling more relevant and engaging ad experiences that align with viewers' interests. Andrey emphasizes the shift towards personalized content, the emergence of creators as formidable competitors to traditional media, and the potential for future developments that could reshape our viewing habits. Tune in to discover how YouTube is leveraging technology to enhance the connection between creators, advertisers, and audiences, making ads a more integral part of the viewing experience.
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